Hello everyone, I’m so excited to be here this week on one of my favorite wedding blogs. A little introduction: I own a design studio in San Francisco called chewing the cud, where my work involves designing for boutique brands, wedding clients and my product line. For me, regardless of whom I’m designing for, each idea needs to tell a story. When designing for engaged clients, I always aspire to make the little details count. This is what sets each couple apart and make the design unique. By this I mean, there may be many red and black weddings adorned with chandeliers but what can I do to make it truly distinctive and personalized for my couple? I thought it would be fun to delve into how the initial design idea can be enriched with secondary elements and extended into the different details, from invitations to menus to place cards etc…
About the couple: Doug and Tracy are one of the most dynamic and passionate couples I’ve ever worked with. Both share a love of collecting iron-wrought furniture and planned to furnish their first home together with these pieces. They also knew that they wanted their wedding to be opulent, sexy, and adorned with a dramatic, bold palette of black and red. Black chandeliers and red blossoms were to play a big role in the décor.
The most sentimental gift they ever exchanged were their initials tattooed on each others wrists. I took inspiration from their tattoos and created an identity for them.
This quote from Bob Dylan has a special place in Tracy’s heart, so we thought it apt to include it in the invitation suite.
Tracy revealed that they were going to have a Finnish crown ceremony on the big day. That little detail became the inspiration for the place cards.
Instead of a traditional program, the couple wanted something fun that would illustrate the bridal party like a family tree. The chandelier icon acted like a lineage diagram while Gabby the bulldog stood beneath it for her 15 minutes of fame.
The same chandelier appeared as an ice sculpture at the bar.
To tie everything back to the invitation suite, the menus and table numbers held similar design elements, from the chandeliers, the sparkles to the calligraphy.
How are you guys using details to personalize your wedding? I’d love to hear some ideas out there…
xoxo
viola
{all images c/o chewing the cud}
