Ultimate wedding & party destination since 2009

About 100 Layer Cake

Tessa Neustadt

Launched in 2009, 100 Layer Cake celebrates, inspires, and facilitates the most special events in life, from weddings and birthdays to anniversaries and engagements. Our uniquely curated content resonates deeply with our loyal audience of couples planning their weddings and social events, as well as families planning kids parties, industry professionals, and those who love a well-styled life.

Our sister site, MatchBook, connects clients with Event Pros that suit their style, date and budget, allowing a seamless process for finding and booking event professionals. Our Event Pro roster is curated and vetted by 100 Layer Cake editors, for quality, professionalism, and overall excellence.

The 100 Layer Cake Event Pro Guide is full of talented wedding and party Pros, for couples to browse, as well as parents looking for Pros for kids’ parties.

100 Layer Cake reaches readers around the world and has received critical praise from major publications including The New York Times, Martha Stewart Weddings, InStyle Magazine, Harper’s Bazaar, and many, many more.
Here’s to making the most of every celebration, to living a rich and inspired life… and to remembering that all of this is really, truly, most importantly, about love.

Our Audience

  • 93%Female
  • 81%COLLEGE GRADUATED
  • $92K HOUSEHOLD INCOME
  • 1MSOCIAL REACH
  • 63%U.S.
  • 100%ARE IN LOVE