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The best places to buy a wedding dress online in 2025

January 28, 2025

While it’s a special experience to go to a bridal boutique and try on dresses with your bridesmaids, buying a wedding dress online creates literally endless opportunity to find the dress, no matter your size, style, or price point. Not to mention, if you’re the kinda gal who wants to slip into something flirty and unexpected for the reception, shopping online is the way to go—many online retailers are ahead of the curve when it comes to on-trend fashion and accessories for 2025. There are almost too many options out there. So, to save you from potential dress shopping overwhelm, we’ve listed the very best places across the internet to buy wedding dresses. Many of these sites have perfect picks for bridal shoes, accessories, and bridesmaids too!

anthropologie wedding dress

A ruffled trumpet gown (for those of you as obsessed with 2025 wedding trends as we are)

How To Shop for a Wedding Dress Online

While there are now endless options for finding a bridal gown without leaving your home, there are ways to go about it that will save you time, energy, and even money. Here are our top tips for sourcing and purchasing a gown online:

    • Shop early. As convenient as shopping online is, the major drawback is not being able to try it on before committing (although some retailers are beginning to offer “try before you buy” options). Even if a retailer offers quick-ship dresses, you still want to stick to the general rule of ordering 6-9 months before the wedding so you have ample time for try-ons and alterations – especially if the dress is traveling a long way to get to you!
    • Check return policies. Every retailer has a different policy, so get familiar with each one you plan to consider a dress from. Some retailers (and designers like those on Etsy) offer custom sizing, but that often means it’s nonrefundable. So make sure you know your measurements and have contacted the designer or store’s customer service department to ask any questions you have beforehand!
    • Use filters. If shopping for a wedding dress online sounds overwhelming, filters are your new best friend. When combing through search results, always use the filters on the left, and use every one you can think of: color, size, style, price range, all of it, so you don’t waste time scrolling through dresses you don’t even want to consider.
    • Be discerning. We all want to snag a good deal, but when making a purchase based off of a photo, it’s easy to be fooled. It’s hard to gauge the quality of materials and details from an image, so make sure you also look into what fabrics and techniques were actually used in the production of the dress. It’s absolutely possible to find a gorgeous dress on even the tightest of budgets (you can find our picks toward the end of this post!), just remember that styles and quality will differ widely online.
where to buy romantic wedding dresses online

Plunge A-line wedding gown with high side slit

Where to Buy Romantic Wedding Dresses Online

Anthropologie

Shall we begin with an obvious favorite? Playful and modern, Anthropolgie’s BHLDN carries everything from romantic lace gowns to chic short wedding dresses. Their capsule collections incorporate some of the most coveted designers, and with romantic dresses ranging from $3000 all the way down to $200, it’s totally worth giving a scroll. Current faves:

romantic lace anthropologie wedding dress

Long sleeve lace wedding gown from Anthropologie

where to buy romantic wedding dresses online

Floral embellished wedding gown with bow tie shoulders

Theia Pacifica Strapless Plunging Embellished Ball-Skirt Wedding Gown Online

Strapless plunging embellished Anthropologie dress with a ball skirt

wedding dress trends anthropologie

This Watters strapless ball gown is a gorgeous take on the corset wedding dress trend for 2025.

Daughters of Simone lace wedding gown

Daughters of Simone lace wedding gown with an open back

Shop more Anthropologie wedding dresses here!

Modern Wedding Dresses

Shopbop and Revolve

When it comes to modern, on-trend wedding dresses, Shopbop does it all: sleek and sexy, short and flirty, and all the bows, tulle, and ruffles you’d want. They’re a great place to shop if you want a wedding dress that isn’t too traditional, and they’re surprisingly affordable with dresses starting around $200!

Similarly, Revolve is for the modern bride looking to make a statement with her wedding fashion. They offer sultry plunging necklines and low backs, plus dresses with a twist…all at a great price point. Look at the gorg styles below!

where to buy affordable wedding dresses online

Katie May x Noel and Jean divinity gown from Revolve

the best places to buy a wedding dress online

Bronx and Banco sparkly wedding gown from Revolve

Rebecca Vallance

Rebecca Vallance is behind modern designer wedding dresses that look so much more expensive than they really are! Their dresses are under $1300 with modern silhouettes paired with trending accents like bows, feathers, and pearls.

Ophelia bow midi dress from Rebecca Vallance

Ophelia bow midi dress from Rebecca Vallance

Genevieve bow gown from Rebecca Vallance

Genevieve bow gown from Rebecca Vallance

Cult Gaia

Cult Gaia is a brand for the fashion-forward bride who isn’t afraid to take risks. Each of the picks below comes in other colors for those who want to make a statement. They have dresses and accessories for every wedding event on your calendar, too (how fun would this feather dress be for your reception?).

Crissy silk slip bridal gown from Cult Gaia - where to buy wedding dresses online

Crissy gown from Cult Gaia (available in pink and red as well)

Hansal wedding gown from Cult Gaia (also available in a statement blue)

Hansal gown from Cult Gaia (also available in a statement blue)

Where To Buy Designer Wedding Dresses

Looking for a show-stopping bridal gown that’s undeniably chic? Neiman Marcus, Net-A-Porter, MyTheresa, and Moda Operandi are our favorite sites for designer wedding dresses. They are on the pulse of all things designer fashion, and you can always trust their edits to be on point. Actually, with beautiful high-end selections for all occasion wear, you can direct your entire wedding party right on over!

Jenny Packham Bridal Chasina sequined gown Jenny Packham sequin gown… love the bag and shoes too!

Shop more wedding gowns online at MyTheresa below:

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LANVIN ruffle wedding dress from Net-A-Porter

LANVIN ruffle wedding dress from Net-A-Porter

Lace trim bridal cape from Net-A-Porter

Lace trim bridal cape from Net-A-Porter

CLIO PEPPIATT Embellished stretch-tulle gown Clio Peppiatt embellished stretch-tulle gown from Net-A-Porter

Shop designer wedding dresses:

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The Outnet

The Outnet is an amazing place to buy designer wedding dresses online where you can score some major deals! It has one of the largest catalogs of discount designer fashion you’ll find, including wedding styles for both men and women. Everything is curated by a luxury buying team in London, so you’ll find a quality mix of both in-season and the best of past seasons at a better price point. Some of the discounted wedding designers currently available are LoveShackFancy, Monique Lhuillier, Badgley Mishka, and Alessandra Rich. When you find a dream dress in your size, be sure to act fast, these styles don’t last long.

MONIQUE LHUILLIER Feather-embellished crepe and tulle gown

Monique Lhuillier feather-embellished crepe and tulle gown with slit

and Catherine Deane's Rumi embellished glittered tulle bridal gown on sale at Outnet

and Catherine Deane’s Rumi embellished glittered tulle bridal gown are both 70% reductions!

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Sustainable Wedding Dress Brands

Grace Loves Lace

Grace Loves Lace creates gowns for women to feel confident and empowered in. Their handmade gowns exude soul, originality and authenticity, offering brides an effortlessly romantic look.

inca dress grace loves lace

INCA dress by Grace Loves Lace

Reformation

The ultimate destination for stylish sustainable fashion, Reformation‘s bridal collection is modern and effortlessly chic. Their affordable wedding dresses are ideal for a cool city bride, a casual backyard wedding bride, or any bride looking for high-style and simplicity… with a conscious.

silk wedding dress

Ronda silk wedding dress from Reformation

where to buy sustainable wedding dresses online

Maves satin dress from Reformation

DÔEN

Doen designs ultra romantic wedding dresses featuring 100% silk, delicate lace, and slip styles. They are a great place to find reasonably priced and unique wedding dresses online with a focus on sustainability and ethical production.

Doen Sabrina dress in Candlelight Doen Sabrina dress in Candlelight, for those that love a romantic slip dress

doen lace dress Doen lace Katarina dress in mother of pearl has a touch of blue

Doen lace wedding dress

Doen Astrea lace wedding dress for the bohemian bride

Etsy

Don’t sleep on Etsy during your search for the perfect dress! Like mentioned above, filters are key when shopping at a marketplace as huge as Etsy. There are countless talented indie designers on Etsy offering wedding dresses of all styles, allowing you to dream big but shop small. Many shops offer custom dresses so you might even snag a one of a kind dress made just for you.

Embellished wedding dress with tulle bow by Boudoirweddingshop on Etsy

Embellished wedding dress with tulle bow by Boudoirweddingshop on Etsy

Blush wedding dress with pearls on Etsy

Blush wedding dress with pearls on Etsy

Dramatic puff sleeve wedding gown by WeddingHymns

Dramatic puff sleeve wedding gown by WeddingHymns

Where To Find Affordable Wedding Dresses

David’s Bridal

We all know David’s Bridal, and there’s a reason why so many brides opt for their wedding dresses: with romantic and classic styles, you can find your dream dress starting at $200. David’s Bridal offers size inclusive wedding dresses, with petite and plus sizes and some customizable lengths and details.

AW Bridal

You might already know about size-inclusive brand AW Bridal if you’ve started browsing bridesmaid dresses online, since they offer gowns for around $100 and free customization too. They offer romantic and affordable wedding dresses, too! AW Bridal even offers dresses for under $500 such as the Lucine dress below:

floral embroidered romantic affordable wedding dress by AW Bridal

Lucine dress from AW Bridal

AW Bridal also has some lovely options in reasonable price ranges, like this Reba gown, for the glam bride.

ASOS

You can snag an amazing wedding dress for under $1000 on most of the websites above, but when it comes to affordability, ASOS definitely takes the cake. They have everything from trendy to timeless and are the perfect spot for your wedding or elopement and all the bridal festivities leading up to the big day. Pretty much everything they offer is well under $300! If you can’t see spending a fortune on something you will only wear once, ASOS is the way to go.

Floral embellished wedding dress from ASOS

Floral embellished wedding dress from ASOS

Shop Wedding Dresses Under $500

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Where to Buy Short Wedding Dresses Online

Lastly, who here is looking for a short wedding dress, whether for the ceremony, reception, after party or all three?! Or perhaps you’re looking for something fun for your engagement party, bachelorette, bridal shower, or rehearsal dinner… Let’s just say you’ll definitely have an opportunity to rock a bridal mini! Here’s a peek at some of our favorite places to find chic mini dresses online.

sequin mini bridal dress

The mini version of the stretch-tulle mini bridal after party dress by Clio Peppiatt we shared above is as stunning!

where to buy wedding dresses online - Rachel Gilbert Marji Ruched Taffeta Mini Dress

Ruched taffeta mini dress by Rachel GilbertMarji

Strapless back bow mini dress

Strapless back bow mini dress from Anthropologie

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Still shopping? Find even more wedding dresses in the 100LC shop!